Location is Key for your Business Success
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Location is Key for your Business Success

Location as key of business success

Location is Key for your Business Success

Many entrepreneurs choose Marbella as it offers exciting business opportunities. Retail is particularly impressive with outlets ranging from traditional markets to sophisticated boutiques selling the world’s most exclusive brands. Cafes and restaurants are also very popular investments. But as real estate agent Kristina Szekely explains, it’s crucial for your business success that you choose the best location in Marbella.

Brand Image

Brand Image

Your business will make a far greater impact on potential customers if it presents the right image. Location forms a large part of your brand. For instance, a shop selling unusual gifts and antiques is more suited to the Old Town, particularly near to La Plaza de los Naranjos. It’s a beautiful square dating back to 1485. The nearby streets have cobblestones and ancient fountains that instantly create a fascinating, historic atmosphere for your business. By contrast, a stylish tapas bar with a relaxed, trendy image will be more suitable for a location on the Golden Mile beachfront.

Demographics

Demographics

Your business depends on maintaining a regular flow of customers or foot traffic. Advertising in the local press can help, but the majority of customers find shops and cafes while they are exploring Marbella. Capturing the attention of this passing trade can be helped through interesting window displays, a beautiful exterior and high-quality goods. Once customers discover a new establishment selling delicious home-baked pastries or unique, handcrafted jewellery, they will regularly take a detour to visit. A prime location could be in Avenida Ricardo Soriano, one of Marbella’s busiest streets.

Competition

Before choosing a location, it’s worth spending time studying each area for past business success and current competition. Find out if your chosen business theme has already failed to attract customers in a particular district. For example, a shop stocked with exclusive, designer handbags and shoes might achieve more success in a street such as Calle Ramón Areces or in La Cañada shopping centre rather than amongst the cafes near the beach. But if a street has too many businesses like your own, it will be much harder to establish your brand as they will probably have loyal customers.

Accessibility

Your need to think carefully about how easy it is for customers to enter your business. Will wheelchairs users or mothers with pushchairs have difficulty? If you have chosen a good location, you can arrange for additional structural work to improve accessibility. However, you’ll need to check the terms of the lease to find out if the necessary alterations are allowed.

Parking and Deliveries

There are several convenient car parks in Marbella including one in Avenida del Mercado. However, if your business is in the narrow, pedestrianised streets of the Old Town, you might have difficulty receiving deliveries. Consider the type and amount of stock you will need. The popular shopping complex at the Puerto Banus Marina has been purpose-built for retail, including large, luxury goods. It has ideal access for deliveries and includes several underground car parks in streets such as Avenida Julio Iglesias.

Expert Guidance

Expert guidance

Whether you want to invest in a business selling flowers or gifts in Avenida Pilar Calvo or Calle Conde de Villamediana, it helps to have guidance you can trust. At Kristina Szekely Sotheby’s International Realty, we have more than three decades of experience at providing the very best assistance in purchasing property. We understand the commercial market in and around Marbella and can help you find the perfect location for any type of business

Post by Everest Marketing

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